AMAZON PPC DAYPARTING
Power Up Your Ads with Smart PPC Dayparting!
Why PPC Dayparting Matters for Sellers?
With Amazon PPC dayparting, sellers and advertisers can fine-tune their ad spend, focusing on high-traffic hours and avoiding wasted budget on low-conversion periods. This results in better control over advertising costs and more effective ad performance.
Use Cases & Strategies
Goal specific bid & Budget dayparting
Create dayparting to achieve goals like increase sales, reduce ACoS, or decrease spend based of user data.
Capitalize high-traffic times or peak viewing hours
Set bid & budget variation according to traffic data & peak hours for specific set of campaigns.
Running ads during festivals & events like Prime days
Set a dayparting for seasonal trends, or special date range like prime day sale, Christmas sale.
Save campaign budget for peak hours
Avoid spending whole campaign budget before peak hours for better ROI & high conversion.
Hourly Bid Dayparting
Four Different Allocation Options
We have 4 allocation types, daily, weekday + weekend, all weekdays, and custom date range for special sale days to cover all your use cases.
Flexible Targeting
You can choose to adjust bids for entire campaigns, ad groups, or specific targets within a campaign.
Custom Time Intervals
You can change bids for every 4 hours, or every 6 hours based on your strategy. Or, change it for every hour for more detailed dayparting.
Budget Dayparting
Custom Time Intervals
Create custom budget rules for each day or time of the week, tailoring your spending to match traffic surges or quiet times.
Flexible Budget Adjustments
Increase budgets by percentage or fixed values, or set a specific budget for your campaigns.
Our Customer Success Stories
See how we've helped brands and advertising agencies grow, solve challenges, and hit their goals. Real results, real impact.
8x
Ad Sales Growth
Ska Ecommerce · Agency Services
A German Amazon PPC agency managing four client accounts grew ad sales from €26K to €218K — an 8x increase — using SellerMate automation rules and achieving full onboarding in just four weeks.
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-5%
ACoS (15.6% → 11%)
New House Speciality Co · Garment Care
A USA garment care brand with ~100 SKUs cut daily manual work from 2 hours to minutes, dropped ACoS from 15.6% to 11%, and lifted ROAS to 9.15 in 4 months.
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25%
Total Sales Growth
Coco Garden · Lawn & Garden
A leading Indian garden brand grew PPC sales 24.6%, increased ad orders 29%, and reclaimed 10–12 hours per week through rules-based automation and dayparting.
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+57%
Ad Revenue
Bombay Greens · Lawn & Garden
A fast-growing eco-friendly garden brand grew ad revenue 57%, lifted ad orders 27%, and improved ACoS — using automation, dayparting, and smart keyword control.
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2.4x
Sales Growth
BM Consulting · Agency Services
India's leading Amazon agency scaled its monthly campaign executions 12x and delivered 2.4x sales growth across its client portfolio — without adding headcount.
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+80%
Ad Sales
Varicose Vein Brand · Health & Wellness
An Ayurvedic health brand doubled market share from 12% to 20%, grew ad sales 80%, and hit its 12-month market share target in just 7 months — managed by Adsify.
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+58.5%
Ad-Attributed Sales
MinuteToCleanIt · Home & Garden
A home cleaning brand managed by Adsify grew ad-attributed sales 58.5% and lifted organic sales 40.8% — using time-based bid optimisation and SellerMate's rule engine.
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+41%
Daily Ad Sales
Clinical Hygiene Brand · Health & Wellness
A clinical hygiene brand stuck at $12K/day ad sales broke through a months-long plateau to grow daily ad sales 41% — powered by Arvanza and SellerMate.AI automation.
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+180%
Profit Increase
Excelsior · Home & Garden
Excelsior and Adsify used SellerMate.AI to consolidate scattered data, automate campaign optimisation, and scale via bulk actions — achieving 180% profit growth in 1 month.
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2.3x
ROAS
Ted's Sterling Magic · Toys & Games
A U.S. niche toy brand trapped in rising PPC costs cut TACoS from 45% to 22% and achieved 2.3x ROAS improvement with smarter targeting and AI automation.
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0→100
Orders in 2 Weeks
Primebook · Electronics
An innovative Android laptop brand went from 0 to 100 orders within 2 weeks of launching on Amazon, then sustained 25% month-over-month order growth for 6 months.
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38%
Sales Growth
Mafatlal Industries · Textiles
A 100-year-old Indian conglomerate managing 1,000+ Amazon SKUs achieved 38% sales growth and 42% more ad orders — without aggressively increasing budgets.
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+59%
Ad Sales
Gourmet Food Brand · Food & Spices
A gourmet food and spice brand achieved 59% sales growth in one month using SellerMate.AI’s dayparting and bid automation, with 2000+ daily automated bid changes saving 120+ hours of manual work monthly.
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+98%
CVR
LN Digital · Home & Garden
A Brazilian water filter brand cut wasted spend with dayparting rules and bid automation — doubling CVR and growing ad purchases 127% in a single month.
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Why Choose SellerMate.AI for Dayparting?
AI Recommendations
Let SellerMate's AI suggest the best dayparting strategy for your campaigns. With one-click execution, it's never been easier to optimize your performance.
Heatmap Visualization
Leverage heatmaps to identify trends. See campaign-wise data for ACoS, impressions, sales, and more, ensuring your dayparting decisions are data-driven.
Full Control & Activity Logs
Always stay informed about your changes with detailed activity logs. Track all bid and budget modifications to maintain complete control over your campaigns.
Let's Hear Directly from Our Satisfied Customers!
“Sellermate's Dayparting has totally transformed how I run my campaigns. Being able to adjust bids by the hour helped me double my conversions during peak hours!”
Emily Carter
“The budget dayparting feature lets me plan my spend down to the minute. My ACoS dropped 20% in just a week!”
John Miller
“The heatmaps made it easy to spot patterns. I've fine-tuned my dayparting strategies and seen a 30% increase in sales!”
Sarah Thompson
Enjoy essential tools, easy analysis, unlimited dayparting, and alerts with our Free Forever plan!
Upgrade to Premium with free trial for enhanced AI insights, and hourly analytics — no credit card, zero hidden fees!
Other Features
AI Automation
Use AI to automate the bid & budget optimization. Get quick alerts on budget consumptions, keyword performance & ACoS.
Learn MoreRecommendations
Use our smart recommendations created with cutting edge AI engine to help you optimize your ad campaigns.
Learn MoreReports
Customize reports, save filter presets, and many more. With infinite data retention, gain long-term insights to optimize your ad.
Learn MoreFrequently Asked Questions
Amazon PPC Dayparting allows you to schedule ads to run during specific hours or days. SellerMate.AI's Dayparting Tool automatically adjusts bids, budgets, and campaigns based on key PPC metrics, reducing wasted spend and increasing ROAS.
Most Amazon sellers lose money by running ads 24/7, even during hours when customers aren't buying. Amazon PPC Dayparting allows you to show ads during peak shopping times and pause or lower bids during off-hours, giving you better control over performance and ad budget. You can use SellerMate's free PPC Dayparting tool to identify and analyze performance by the hour and day, so you can schedule ads when shoppers are most likely to convert.
Yes. SellerMate's Dayparting tool offers full automation of your Amazon ads. You can create rules that increase bids during high-converting hours and lower or pause bids during low-performing time slots — without needing to monitor campaigns manually.
SellerMate.AI provides daily and hourly analytics and heatmaps, so you can identify your most profitable time windows and apply dayparting rules accordingly. You can also A/B test different time slots for deeper insights.
Absolutely. SellerMate lets you layer PPC dayparting with bid rules, placement rules, and budget automation, so you get a fully optimized and tailored campaign strategy.