MinuteToCleanIt × Adsify: +58.5% Ad Sales, +40.8% Organic Lift
MinuteToCleanIt · India
+58.5%
Ad-Attributed Sales
-7.4%
ACoS
+11.4%
CVR
+40.8%
Organic Sales Lift
About MinuteToCleanIt
Adsify is a performance-driven Amazon strategy agency, working with high-growth consumer brands across India. Their approach centers around real-time data optimization, smart automation, and ROI-led media execution. For this case, they partnered with SellerMate.AI as the technology backbone.
MinuteToCleanIt is a home cleaning brand under Aradhya Homes, focused on providing high-quality, value-for-money cleaning products. Competing in the highly competitive home improvement category, they sell exclusively on Amazon and rely heavily on ads to maintain visibility and sales velocity.
The Challenge
MinuteToCleanIt was at a pivotal stage of growth, yet faced several hurdles that threatened to slow their momentum.
Budget capping during peak hours, which suppressed potential sales volume. Lack of time-based bid control, resulting in wasted spend during low-conversion hours. Manual campaign management, leading to slow reaction to data trends. Keyword targeting silos, with no system in place to harvest or eliminate based on ACoS or conversions.
Adsify recognized that bridging these gaps required a powerful tool to centralize insights and drive strategic adjustments.
The Solution
Time-Based Bid Optimization
Applied 50% bid reduction from 1-5 AM to reduce wasted spend. Created a budget increase automation that added 50% to any campaign that exhausted its budget and was performing at or below account-level ACoS.
Campaign Diversification
Introduced broad match discovery campaigns to capture untapped search terms. Scaled effective keywords into Sponsored Brand ads, shifting the ad format mix from 70:30 (SP:SB) to 55:45.
Rule-Based Automation Engine
Rules were executed using SellerMate.AI’s automation engine: Negative targeting for keywords with high clicks and spend and no sales or high ACoS. Harvesting keywords with 2+ sales and ACoS less than 90% of account average. Bid reduction tiers for 40-50%, 50-60%, and 60-70% ACoS ranges. Bid increase rule: +25% if ACoS was less than 20% of the account average.
The Results
Ad-attributed Sales increased by 58.5%. ACoS reduced by 7.4%. Conversion Rate (CVR) improved by 11.4%. Organic Sales lift grew by 40.8%.
Improved CTR from more engaging Sponsored Brand creatives. Better budget pacing, reducing early-out campaigns. Increased impression share on top-performing keywords.
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