New House Speciality Co: ACoS Down 5%, ROAS Up to 9.15

New House Speciality Co is a USA brand specialising in garment care offering a wide portfolio of nearly 100 SKUs across the USA and Canada Amazon marketplaces. Their product line is designed to help customers maintain, refresh, and restore clothing at home—making them a trusted name in the garment-care category.

The client’s advertising workflow was highly manual and time‑consuming. On average, they spent nearly two hours every day adjusting bids and restructuring campaigns. Client relied on daily bulk file uploads and manual bid adjustments which was time consuming.

Lack of data visibility into which campaigns to launch, which search terms were performing well, or which products were driving meaningful results.

A large portion of their advertising budget was being wasted. Irrelevant terms continued to consume, while high‑potential keywords and products went unnoticed, resulting in missed opportunities for scaling.

Adding to these challenges, the client had no formal background in Amazon Ads. Understanding optimization logic, bid strategies, and best practices was overwhelming, leading to inconsistent execution.

SellerMate support team quickly recognized the growth potential within the account and recommended building manual campaigns using SellerMate campaign creation feature.

By leveraging Bulk Actions, converting search terms from Auto campaigns were quickly harvested into new manual campaigns. This ensured the brand could capitalize on every valuable keyword and gain full control over targeting and placements.

SellerMate became the backbone of the optimization process through weekly check‑ins and ongoing optimization. Client gained access to a large volume of actionable data which led to fully leveraging Smart Automation. With rule based set-up client was able to automate repetitive tasks such as automatically adjusting bids, pausing wasteful search terms, and scaling high‑performing keywords. As a result, the account was continuously optimized without the need for manual intervention.

Smart Boards provided greater visibility by flagging a high‑performing product that had gone out of stock earlier. This insight prompted the client to get the product back in stock and launch a Sponsored Product Auto campaign using SellerMate’s campaign setup. As the new Auto campaign began delivering strong results, the team suggested the client create a manual campaign, incorporating the top 3 hero keywords that had generated more than 2 ad purchases.

Instead of downloading the Sponsored Ads report from the Ad console, client utilized the Ads Overview Report to quickly spot performance trends, wasted ad spend and growth opportunities. This streamlined reporting made decisions‑making faster, more informed, and strategically aligned with growth objectives.

The client’s ad account was onboarded to SellerMate in mid‑July 2025. During August the account recorded an ACoS of 15.6%, a RoAS of 6.4, with a conversion rate of 9.89%.

The SellerMate team collaborated closely with the client through weekly calls, consistently sharing PPC best practices and conducting regular check‑ins while setting up automation. As a result of this partnership, the client transitioned from a monthly subscription to a quarterly paid plan.

By November 2025, these efforts delivered measurable improvements:

Conversion Rate (CVR) improved by 2%, rising to 11.66%

Ad Sales grew 13%

ACoS decreased by 5%, dropping from 15.6% to 11%

RoAS strengthened, reaching 9.15

This consistent optimization and automation not only reduced wasted spend but also drove stronger sales growth, proving the effectiveness of SellerMate’s structured approach to campaign management.