AMAZON DSP
Reach Beyond Search. Own the Full Funnel.
Sponsored ads reach shoppers already searching. Amazon DSP reaches everyone else — browsers who left without buying, new audiences who don't know you yet, past customers ready for their next order. No minimum spend. Full budget transparency. Display, video, and streaming TV across Amazon's network.
Amazon DSP — accessible, powerful, unified
No Minimum Spend
Access Amazon DSP without the typical $10K+ monthly minimum. Start with any budget through SellerMate's DSP seat.
AMC Audiences — No SQL
Build custom audiences from Amazon Marketing Cloud data using natural language. No data science team required.
Full-Funnel Reach
Display, video, and streaming TV ads across Amazon properties and partner networks. Awareness to retention.
One Dashboard
DSP and Sponsored Ads performance in a single platform — with AI-Agent analyzing both channels simultaneously.
AMC-POWERED AUDIENCES
Build audiences from Amazon's richest data — no SQL required
Awareness & Consideration
Reach new-to-brand shoppers who have purchased in your category but never bought from you. Retarget browsers who viewed your product page, added to cart, or searched your brand — but didn't convert. AMC makes these audiences precise, not broad. Natural language prompts replace SQL queries.
Conversion & Retention
Target high-intent shoppers with demonstrated purchase signals. Cross-sell to existing customers with product-specific audiences. AMC connects purchase history, browsing behavior, and streaming data into segments you can activate across DSP and Sponsored Ads. Brands using AMC audiences see up to 3x higher conversion rates with lower ACoS.
AD FORMATS
Display, Video, and Streaming TV — across Amazon's full network
Display Ads
Across Amazon product pages, search results, homepage, and a network of partner websites. Reach shoppers wherever they browse — on and off Amazon.
Video Ads
In-stream and out-stream video across Amazon and partner sites. High-impact storytelling for consideration-stage audiences who need more than a static banner.
OTT / Streaming TV
Connected TV, Fire TV, and IMDb. Reach cord-cutters in premium, brand-safe environments. TV-scale reach with digital-level targeting and measurement.
ATTRIBUTION
See the full customer journey — not just the last click
Full Journey Attribution
Last-click attribution misses the full picture. A DSP campaign that introduced a shopper to your brand doesn't get credit when they search for you a week later and convert on a sponsored ad. SellerMate's AMC reporting connects DSP and sponsored data to show every touchpoint — from first impression to final purchase.
Agency-Ready Reporting
For agencies, cross-funnel attribution is how you justify DSP budget to clients. Show incremental new-to-brand percentage, DSP-assisted conversions, and ROAS by channel — in language finance teams understand. White-label these reports under your brand for client presentations.
DSP + Sponsored Ads — One Strategy, One Platform
The most effective Amazon advertising strategies use sponsored ads and DSP together. Sponsored ads capture high-intent searchers. DSP builds the audience of future searchers. AMC measures how they work as a system.
SellerMate is the only platform where both live in the same dashboard — with the same reporting, the same audience data, and an AI layer (SellerMate AI) that can analyze performance across both channels simultaneously. Ask SellerMate AI which DSP campaigns are driving downstream sponsored ad conversions. Get answers grounded in your real data.
Real results from real accounts
Brands and agencies using SellerMate.AI share the numbers.
8x
Ad Sales Growth
Ska Ecommerce · Agency Services
A German Amazon PPC agency managing four client accounts grew ad sales from €26K to €218K — an 8x increase — using SellerMate automation rules and achieving full onboarding in just four weeks.
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-5%
ACoS (15.6% → 11%)
New House Speciality Co · Garment Care
A USA garment care brand with ~100 SKUs cut daily manual work from 2 hours to minutes, dropped ACoS from 15.6% to 11%, and lifted ROAS to 9.15 in 4 months.
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25%
Total Sales Growth
Coco Garden · Lawn & Garden
A leading Indian garden brand grew PPC sales 24.6%, increased ad orders 29%, and reclaimed 10–12 hours per week through rules-based automation and dayparting.
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+57%
Ad Revenue
Bombay Greens · Lawn & Garden
A fast-growing eco-friendly garden brand grew ad revenue 57%, lifted ad orders 27%, and improved ACoS — using automation, dayparting, and smart keyword control.
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2.4x
Sales Growth
BM Consulting · Agency Services
India's leading Amazon agency scaled its monthly campaign executions 12x and delivered 2.4x sales growth across its client portfolio — without adding headcount.
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+80%
Ad Sales
Varicose Vein Brand · Health & Wellness
An Ayurvedic health brand doubled market share from 12% to 20%, grew ad sales 80%, and hit its 12-month market share target in just 7 months — managed by Adsify.
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+58.5%
Ad-Attributed Sales
MinuteToCleanIt · Home & Garden
A home cleaning brand managed by Adsify grew ad-attributed sales 58.5% and lifted organic sales 40.8% — using time-based bid optimisation and SellerMate's rule engine.
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+41%
Daily Ad Sales
Clinical Hygiene Brand · Health & Wellness
A clinical hygiene brand stuck at $12K/day ad sales broke through a months-long plateau to grow daily ad sales 41% — powered by Arvanza and SellerMate.AI automation.
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+180%
Profit Increase
Excelsior · Home & Garden
Excelsior and Adsify used SellerMate.AI to consolidate scattered data, automate campaign optimisation, and scale via bulk actions — achieving 180% profit growth in 1 month.
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2.3x
ROAS
Ted's Sterling Magic · Toys & Games
A U.S. niche toy brand trapped in rising PPC costs cut TACoS from 45% to 22% and achieved 2.3x ROAS improvement with smarter targeting and AI automation.
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0→100
Orders in 2 Weeks
Primebook · Electronics
An innovative Android laptop brand went from 0 to 100 orders within 2 weeks of launching on Amazon, then sustained 25% month-over-month order growth for 6 months.
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38%
Sales Growth
Mafatlal Industries · Textiles
A 100-year-old Indian conglomerate managing 1,000+ Amazon SKUs achieved 38% sales growth and 42% more ad orders — without aggressively increasing budgets.
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+59%
Ad Sales
Gourmet Food Brand · Food & Spices
A gourmet food and spice brand achieved 59% sales growth in one month using SellerMate.AI’s dayparting and bid automation, with 2000+ daily automated bid changes saving 120+ hours of manual work monthly.
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+98%
CVR
LN Digital · Home & Garden
A Brazilian water filter brand cut wasted spend with dayparting rules and bid automation — doubling CVR and growing ad purchases 127% in a single month.
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Expand beyond search. Build the full-funnel strategy.
Talk to our team about DSP access and AMC audience setup.