AMAZON MARKETING CLOUD
Build Precise Audiences from Amazon’s Data. No SQL Required.
Amazon Marketing Cloud lets you query event-level data across every impression, click, and purchase in your Amazon account. SellerMate makes it accessible — a visual rule builder, an AI Agent that creates audiences from plain English, and one-click activation to Sponsored Ads campaigns. No data science team. No SQL queries. Just audiences that convert.
Amazon Marketing Cloud — accessible, precise, actionable
No SQL Required
Build AMC audiences with a point-and-click rule builder or by describing what you want to the SellerMate AI Agent. No coding or data science background needed.
9 Targeting Signals
Impressions, Clicks, Viewable Impressions, Orders, Order Value, Units Ordered, Detail Page Views, Add to Cart, and Add to Wishlist — all available in the rule builder.
Activate on Sponsored Ads
Push AMC audiences directly into Sponsored Products and Sponsored Brands campaigns. Target your most valuable segments where they’re already searching.
DSP Audiences — Coming Soon
AMC audience activation for Amazon DSP programmatic campaigns is on the roadmap. Every audience you build today will be ready the moment DSP support launches.
AUDIENCE BUILDER
Three ways to build AMC audiences — from no-code to full SQL
Visual Rule Builder — No Code
Visual Rule Builder — No Code
Select a metric, set a condition, and connect up to two rules with AND, OR, or EXCLUDE logic. The rule builder covers all 9 AMC targeting signals — from impressions and clicks to add-to-cart and order value. Apply campaign filters to traffic metrics and ASIN filters to conversion metrics to get precise. Click “Show SQL Query” and the platform writes the AMC SQL for you — no manual coding required.
SellerMate AI-Agent — Plain English Audiences
SellerMate AI-Agent — Plain English Audiences
Open SellerMate AI-Agent in Deep Research mode and describe the audience you want: “Build me an audience of shoppers who clicked my ads at least 5 times but never purchased.” The AI-Agent generates the SQL, explains who is in the audience in plain language, and shows a one-click “Create AMC Audience” card — pre-filled with name, description, time window, and refresh rate. Select your AMC instance and submit.
Raw SQL Mode — Full Control
Raw SQL Mode — Full Control
Advanced users and agencies who want to write their own AMC SQL can switch to Raw Query mode at any time. Paste any valid AMC SQL directly into the editor. All standard audience fields — name, description, time window, refresh rate — still apply. Switch back to the visual Rule Builder whenever you want; a confirmation prompt prevents accidental loss of custom queries.
WHAT YOU CAN BUILD
Audiences for every stage of the funnel — from awareness to loyalty
Heavy Clickers, Non-Buyers
Shoppers who clicked your ads multiple times but never converted. High intent, low commitment. Retarget with a stronger offer or a different creative.
Cart Abandoners
Users who added your product to cart but didn’t complete the purchase. One of the highest-intent segments available in AMC — and one of the easiest wins to recover.
Product Page Viewers
Shoppers who visited your product detail page but didn’t buy. Ideal for Sponsored Display and Sponsored Products retargeting with updated pricing or reviews.
Repeat Purchasers
Customers with 2 or more orders from your brand. Use for cross-sell campaigns on complementary ASINs or loyalty re-engagement.
High-Value Buyers
Customers with above-average order value. Seed audiences for premium product launches or exclude from discount-led campaigns.
Wishlist Savers
Users who saved your product to a wishlist but haven’t purchased yet. Long consideration cycles — nurture with consistent visibility while they decide.
AUDIENCE MANAGEMENT
Manage, refresh, and track every audience — all in one place
Full Audience Lifecycle in One View
Full Audience Lifecycle in One View
The AMC Audience Manager shows every audience you’ve created — with live status tracking (Running, Pending, Succeeded, Failed, Deactivated), audience counts, last refresh dates, and refresh schedules. Sync individual audiences or sync all at once to pull the latest membership data from Amazon. Edit failed audiences, delete outdated ones, and manage multiple AMC instances without switching tools.
Audience Performance Reporting
Audience Performance Reporting
See exactly how your AMC audiences perform against Sponsored Ads campaigns — ACOS, ROAS, attributed sales, orders, spend, CTR, CVR, and profit per audience segment. Filter by Custom AMC audiences vs. Amazon-provided segments and by campaign type. Comparison mode shows current vs. prior period side by side. Performance reporting lives in the same dashboard as your other Amazon ads data — no separate login.
AMC Audiences Inside Your Existing Workflow
You don’t need a separate data clean room login, a SQL analyst, or a new tool. AMC audience creation, management, and performance reporting all live inside SellerMate — alongside your Sponsored Ads campaigns, dayparting rules, AI recommendations, and reporting dashboards.
Connect your AMC instance once and every future audience is created and activated from the same place. Refresh rates keep audiences current automatically. DSP audience activation is on the roadmap — every audience you build today will be ready the moment it arrives.
Real results from real accounts
Brands and agencies using SellerMate.AI share the numbers.
8x
Ad Sales Growth
Ska Ecommerce · Agency Services
A German Amazon PPC agency managing four client accounts grew ad sales from €26K to €218K — an 8x increase — using SellerMate automation rules and achieving full onboarding in just four weeks.
Read the case study →
-5%
ACoS (15.6% → 11%)
New House Speciality Co · Garment Care
A USA garment care brand with ~100 SKUs cut daily manual work from 2 hours to minutes, dropped ACoS from 15.6% to 11%, and lifted ROAS to 9.15 in 4 months.
Read the case study →
25%
Total Sales Growth
Coco Garden · Lawn & Garden
A leading Indian garden brand grew PPC sales 24.6%, increased ad orders 29%, and reclaimed 10–12 hours per week through rules-based automation and dayparting.
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+57%
Ad Revenue
Bombay Greens · Lawn & Garden
A fast-growing eco-friendly garden brand grew ad revenue 57%, lifted ad orders 27%, and improved ACoS — using automation, dayparting, and smart keyword control.
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2.4x
Sales Growth
BM Consulting · Agency Services
India's leading Amazon agency scaled its monthly campaign executions 12x and delivered 2.4x sales growth across its client portfolio — without adding headcount.
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+80%
Ad Sales
Varicose Vein Brand · Health & Wellness
An Ayurvedic health brand doubled market share from 12% to 20%, grew ad sales 80%, and hit its 12-month market share target in just 7 months — managed by Adsify.
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+58.5%
Ad-Attributed Sales
MinuteToCleanIt · Home & Garden
A home cleaning brand managed by Adsify grew ad-attributed sales 58.5% and lifted organic sales 40.8% — using time-based bid optimisation and SellerMate's rule engine.
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+41%
Daily Ad Sales
Clinical Hygiene Brand · Health & Wellness
A clinical hygiene brand stuck at $12K/day ad sales broke through a months-long plateau to grow daily ad sales 41% — powered by Arvanza and SellerMate.AI automation.
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+180%
Profit Increase
Excelsior · Home & Garden
Excelsior and Adsify used SellerMate.AI to consolidate scattered data, automate campaign optimisation, and scale via bulk actions — achieving 180% profit growth in 1 month.
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2.3x
ROAS
Ted's Sterling Magic · Toys & Games
A U.S. niche toy brand trapped in rising PPC costs cut TACoS from 45% to 22% and achieved 2.3x ROAS improvement with smarter targeting and AI automation.
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0→100
Orders in 2 Weeks
Primebook · Electronics
An innovative Android laptop brand went from 0 to 100 orders within 2 weeks of launching on Amazon, then sustained 25% month-over-month order growth for 6 months.
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38%
Sales Growth
Mafatlal Industries · Textiles
A 100-year-old Indian conglomerate managing 1,000+ Amazon SKUs achieved 38% sales growth and 42% more ad orders — without aggressively increasing budgets.
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+59%
Ad Sales
Gourmet Food Brand · Food & Spices
A gourmet food and spice brand achieved 59% sales growth in one month using SellerMate.AI’s dayparting and bid automation, with 2000+ daily automated bid changes saving 120+ hours of manual work monthly.
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+98%
CVR
LN Digital · Home & Garden
A Brazilian water filter brand cut wasted spend with dayparting rules and bid automation — doubling CVR and growing ad purchases 127% in a single month.
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Start building AMC audiences today.
No SQL. No data science team. Connect your AMC instance and your first audience is minutes away.