Earn your Amazon PPC black belt
Eight foundations, white to black. Master each with a guide and a game trial — read the concept here, then prove it in the PPC Dojo.
Master Sifu trains you. The foes are the PPC problems you’ll defeat.
Each foundation is a focused, original SellerMate guide — no fluff, no signup.
Then prove it. Every guide pairs with a trial in the PPC Dojo where a master tests you.
Do it for real in SellerMate — AI Recommendations, Automation, Dayparting, and 20+ reports.
The Foundations Path
Work them in order — each belt builds on the last. This is the core curriculum (and the spine of the upcoming ecommerce simulator).
- 1White Belt
Listing & Organic Ranking
Before you spend a dollar on ads, your listing has to convert. Titles, images, A+, reviews, indexing, and the organic-ranking fundamentals — now including Amazon’s AI search (Rufus & COSMO) — that make every campaign cheaper.
- 2Yellow Belt
Product Launch
Take a new ASIN from zero to momentum: launch sequencing, early reviews, and the ad push that builds rank fast — without torching your budget.
- 3Orange Belt
Campaign Structure
The account architecture that keeps you in control as you scale — naming conventions, single-product campaigns, and separating discovery from performance.
- 4Green Belt
Keyword Research
Find the terms shoppers actually buy on. Seed lists, auto-campaign harvesting, and turning search-term data into a profitable keyword map.
- 5Blue Belt
Bid Optimization
Bid like every click has a job. RPC-based bidding, target-ACoS math, and how SellerMate’s AI Recommendations do the heavy lifting at scale.
- 6Purple Belt
Budget & Spend Management
Put money where it compounds. Spotting budget-capped winners, pacing for the month, and freeing spend from terms that never convert.
- 7Brown Belt
PPC Audit & Optimization
The repeatable audit that finds wasted spend and hidden upside — search-term cleanups, placement fixes, and bid corrections, step by step.
- 8Black Belt
Reporting & Analytics
Read your account like an operator. The metrics that matter, the 20+ reports that surface them, and the real difference between ACoS and TACoS.
Advanced Scrolls
Optional side-quests beyond black belt. Drop into any of these once the foundations feel like second nature.
Advanced Bidding & Budgeting
Take control by the hour. Shift bids, budgets, and placements toward the hours that convert and away from the ones that waste — with SellerMate’s Dayparting.
N-Gram Analysis
Find waste hiding in plain sight. Break hundreds of search terms into word patterns to surface the negatives and winners single-term reviews miss.
Search Query Performance (SQP)
Amazon’s most honest keyword report. See the whole search funnel per query — and your share of it — then turn impression, click, and purchase share into precise PPC moves.
Sponsored Brands
Beyond Sponsored Products: headline and video placements, brand-defense strategy, and when SB actually earns its keep.
DSP & AMC
Programmatic and data, demystified. Where Amazon DSP and AMC fit, who they’re for, and how to start without a data-science team.
Reading is the lesson. The game is the test.
Master Sifu teaches each concept, then summons its foe to quiz you. Earn a belt for every foundation you clear.
Enter the Dojo →Learn it. Then run it for real.
Free plan available. Connect your Amazon account and put the playbook to work today.