Bombay Greens: +57% Ad Revenue Growth in 5 Months
Bombay Greens · India · 5 months
+57%
Ad Revenue
+27%
Ad Orders
-4%
ACoS (32.41%→28.77%)
About Bombay Greens
Bombay Greens is a fast-growing lawn and garden brand in the APAC region, known for its high-quality, eco-friendly products that cater to both hobby gardeners and serious plant enthusiasts. With a strong product-market fit and a loyal customer base, the brand had already established itself as a trusted name in its category. Their next goal was to scale their presence on Amazon and turn advertising into a predictable, high-ROI growth engine.
The Challenge
By early 2025, Bombay Greens was hitting a performance plateau on Amazon ads. They have a few major challenges when it comes to scalability and profitability.
High ACoS (32.41%) was making it harder to scale ad budgets confidently. Significant wasted spend on non-converting search terms. Complete manual optimization, which meant slower response times, with performance dips during off-hours. Creative-led campaigns lacked automation, making scaling product launches labor-intensive and inconsistent.
The brand needed a system that could increase ad-attributed revenue, reduce inefficiencies, and build automation-ready campaigns to support ongoing product launches.
The Solution
After onboarding, SellerMate.AI helped Bombay Greens design a hybrid strategy that combined product launch acceleration with automation-powered optimization. The goal was to scale profitably while cutting wasted ad spend.
Structured Launch Campaigns
Built Sponsored Product + Sponsored Brand campaigns supported by strong image creatives and video ads to maximize reach during launches.
Automation Rules
Used SellerMate's Rule Engine to run daily bid adjustments, negative targeting, and keyword harvesting, cutting manual effort by over 80%.
Dayparting Optimization
Leveraged SellerMate's heatmaps to identify low-converting hours and apply bid suppression, redirecting budgets to peak conversion windows.
Search Term Control
Added poor performers as negatives and shifted high-converting terms into exact match campaigns for better targeting and ROAS.
Smart Dashboards
Enabled faster insight discovery for scaling-ready ASINs and near real-time performance tracking.
The Results
Within just 5 months, Bombay Greens saw measurable, scalable growth.
Ad revenue grew 57%. ACoS improved by 4%, boosting overall profitability. Ad orders grew by 27%.
SellerMate's key features, such as automation, dayparting, and Smartboards, enabled Bombay Greens to create a repeatable PPC system as they scaled profitably on Amazon.
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