Adsify × Health Brand: +80% Ad Sales, Market Share 12% → 20%

Adsify Digital is one of India’s leading e-commerce advertising agencies, recognized by Amazon three times for excellence in performance marketing. Known for their hands-on approach and advanced PPC execution, Adsify helps brands scale on Amazon through strategy-first campaign management, full-funnel optimization, and performance-focused automation.

A fast-growing personal wellness and lifestyle brand founded in 2022, focused on Ayurvedic solutions for varicose veins, competing with brands like Dr. Ortho, Himalaya, and Boldfit, it holds a 12% share in its niche. Its focused product line and performance-led growth make it a rising category specialist.

The issues identified in the discovery phase were more than operational inefficiencies; they were active blockers to growth and profitability.

Over-concentration on branded campaigns meant the brand was capturing only existing demand. With over 70% of the budget tied up here, new customer acquisition was minimal, and monthly revenue remained capped around ₹4L despite consistent ad spend.

Low non-branded keyword share (less than 20%) limited visibility to shoppers not already aware of the brand, directly impacting market expansion and category share growth.

Wasted spend during off-peak hours (12AM‑8AM) drained ₹20K‑₹30K/month from the budget. With no performance control during these time slots, the high ACoS (54%) from these hours pulled down overall efficiency.

Delayed optimizations caused by manual workflows led to prolonged exposure to underperforming targets. Keywords with high ACoS and low conversion rates often remained active for weeks, wasting up to ₹50K monthly.

The entire campaign strategy was restructured using a full-funnel approach.

Full-Funnel Segmentation

Top Funnel: Launched Sponsored Brands Video and keyword campaigns. Mid Funnel: Introduced broad match, phrase match, and ASIN targeting plus Sponsored Display for competitor conquesting. Bottom Funnel: Consolidated branded and exact match Sponsored Products campaigns.

Keyword Targeting Overhaul

Split campaigns by match type. Separated branded vs non-branded keywords. Launched two new Auto campaigns for keyword harvesting. Enabled automated keyword harvesting and migration.

Budget Realignment

Branded/Exact Match budget reduced from 70% to 30%. Broad/Phrase/ASIN campaigns received 40%. Auto campaigns and SB/SD creative campaigns each allocated 15%.

Automation Strategy

Automated bid adjustments based on ACoS thresholds. Dayparting rules paused bids during 12 AM to 8 AM. Automated keyword harvesting and negation.

The brand experienced a significant turnaround within just 7 months.

ACoS dropped from 36% to 28% (down 22%). TACoS improved from 17.84% to 15.80% (down 11.5%). Ad sales grew 80%.

Optimization cycles reduced from 10 days to 24 hours. ₹30K/month saved through dayparting.

New customer acquisition grew by approximately 45%. Market share increased from 12% to 20% in 7 months, achieving the 12-month objective ahead of schedule.