Coco Garden: +25% Sales, 10–12 Hours Saved Weekly

Coco Garden is a friendly, nature-inspired garden brand dedicated to helping every home nurture health and happiness through the joy of growing plants. As one of the leading manufacturers and retailers of garden products, Coco Garden has built a strong reputation for reliability, quality, and trust. With a mission to make gardening simple, sustainable, and accessible, the brand continues to empower plant lovers to create greener, more vibrant living spaces. Their main advertising goals were clear: to improve ROAS, reduce ACOS, and scale profitable campaigns while ensuring ad spend remained efficient.

Before working with SellerMate, Coco Garden faced a high manual burden that restricted strategic growth:

Time Spent: The seller was spending a significant 1-2 hours daily on manual campaign optimizations, primarily involving complex bid adjustments. Inconsistent Performance: This manual effort resulted in difficulty analyzing keyword performance and inconsistent campaign optimization, which often led to an increased ACOS and limited scaling.

Impact on Strategy: The time spent on daily maintenance reduced the ability of the team to focus on strategic business development.

Coco Garden leveraged SellerMate's automation and intelligence suite to transform its PPC operations, shifting from slow, reactive decision-making to proactive, data-driven optimization. Here's how the improvement unfolded step by step:

Rules-Based Automation

SellerMate introduced dynamic bidding rules aligned to Coco Garden's ACOS and ROAS goals. These automations replaced daily manual bid changes and ensured continuous, consistent optimization across campaigns without human intervention.

Hourly Dayparting for Smarter Spend

Using SellerMate's hourly performance insights, Coco Garden identified exactly when conversions were strongest and when spend was wasted. Dayparting automatically reduced bids during low-performing hours and boosted visibility during high-intent windows, maximizing return on every rupee spent.

SQP Insights & Bulk Optimization for Keyword Efficiency

First, SellerMate's Search Query Performance (SQP) insights revealed which keywords were generating valuable sales, and which were consuming budget with little return. With Bulk Optimization, the team quickly harvested top-performing search terms, eliminated irrelevant or expensive keywords, and reallocated spend to profitable opportunities. What once took hours of manual analysis was now handled in minutes.

Between August and October 2025, Coco Garden saw clear, repeatable growth as SellerMate’s automation took over the heavy lifting.

Total sales increased by 24.85%, driven by better visibility and improved timing that strengthened conversion efficiency across campaigns. Ad sales followed the same upward trend, growing 24.61%, a direct outcome of cleaner traffic, smarter keyword decisions, and controlled scaling.

Even with a 30% increase in ad spend, ACOS remained steady with only a marginal +4.74% shift, proving that every rupee worked harder as campaigns scaled. At the same time, SellerMate’s intelligent optimization saved the team 10–12 hours each week, allowing Coco Garden to redirect time into higher-value work such as inventory planning, listing improvements, customer experience, and new product development. Overall performance metrics reinforced the impact of automation — Ad sales rose by 24%, order volume jumped 29%, and ROAS stayed consistent despite more aggressive scaling. With repetitive tasks fully automated, the team eliminated manual stress while maintaining strong, data-led growth momentum across their Amazon operations.