How Ska Ecommerce Scaled Ad Sales 8x with SellerMate Automation
Ska Ecommerce · Germany · Since Aug 2025
8x
Ad Sales Growth
€218K
Monthly Ad Sales
102K+
Automation Executions
4 weeks
Time to Full Onboarding
About Ska Ecommerce
Ska Ecommerce is a German agency specialising in helping Amazon sellers optimise and scale profitable PPC campaigns. The agency manages four Amazon Ads accounts exclusively in the German market, serving clients who rely on consistent ad performance to drive sales in one of Europe's most competitive marketplaces.
The Challenge
Managing a growing portfolio of campaigns and products had become increasingly time-consuming. The agency was using other PPC tools that were complex, confusing, and difficult to navigate — limiting their ability to scale advertising efforts effectively and respond quickly to performance changes across all four accounts.
The Solution
Onboarding & Automation Briefings
SellerMate's Customer Success team provided detailed automation briefings, walking through the functionality and benefits of each rule. By the second weekly call, the Ska Ecommerce team was confident enough to set up automation rules independently. SellerMate created custom Loom videos tailored to specific queries and set up a dedicated WhatsApp group for real-time support — enabling seamless integration within four weeks.
Reporting & Insights
Ska Ecommerce and SellerMate leveraged Ads Overview and Retail Reports to simplify performance data interpretation. This structured view of key metrics allowed the agency to act quickly with bulk optimisations, identify new search term opportunities, and confidently implement multiple harvest mapping rules across all accounts.
The Results
Since integrating four client accounts in August 2025, Ska Ecommerce has seen 102,597 total automation executions — growing from 520 in August to 33,350 in November, a 75% month-over-month increase. The agency created 56 active automation rules across four accounts, with Target Harvesting Mapping as the most-used rule type. Ad sales grew from €26,353 to €218,205 — an 8x increase — with CTR improving from 0.68% to 0.85% across the portfolio.
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