Programmatic, demystified
Amazon DSP buys display and video ads programmatically — reaching audiences both on and off Amazon, including shoppers who viewed your product but did not buy. It is audience-led advertising, a different mindset from keyword-led Sponsored Products.
AMC: your data, queryable
Amazon Marketing Cloud is a privacy-safe clean room where your advertising and conversion data can be queried together. It answers questions plain reports cannot — like how Sponsored Products and DSP combine to drive a single purchase.
Sponsored Ads vs. DSP
- ✓Keyword / intent led
- ✓Lives in search results
- ✓Self-serve, lower entry
- ✓Great for capturing demand
- –Audience led
- –On and off Amazon
- –Rewards scale & budget
- –Great for creating demand
Who it is for, and how to start
DSP and AMC reward scale: bigger budgets, multiple ASINs, and a real audience to retarget. You do not need a data-science team to begin — start with simple retargeting of recent product viewers and grow into deeper audience and measurement work as it pays off.
Master Sifu — SellerMate supports DSP and AMC alongside Sponsored Ads, so your programmatic and keyword advertising live in one view instead of two disconnected tools.