Guide to Reports Feature - Sellermate.AI

With huge data and too many metrics to analyze, optimizing your Amazon ad campaigns can be overwhelming. Reports feature on Sellermate.AI allows you to have a clear view of your Amazon ads account performance. In this guide, we'll show you how to leverage the power of our platform's reporting feature to unlock valuable insights and drive significant improvements in your Amazon ads' performance. We will equip you with the right tools to make data-driven decisions that boost your sales and reduce ACOS.

Search Term Reports

Search term is the actual input from the user when they see your ad product

Why to use

• Identify raw and relevant search inputs from the users
• Discover product performance for each search term

REPORTS

Top Search Terms

• Identify top search results (sorted by sales)

Auto Campaign Search Terms

• See search terms for Auto Campaigns
• Identify search parameters that can be added to negative list to reduce cost of Auto campaigns
• Sort by ACOS high to low
• Find the terms where your ACOS is more than your business threshold
• You can also filter on performance metrics
• Identify keywords and phrases that can boost your manual campaigns to improve overall ACOS
• Sort by ACOS low to high or filter based on performance metrics
• Download the list and add to existing manual campaign or create a new one

Auto Campaign Search Products

• Identify target products where your ads are showing up in Auto campaigns
• Analyze performance on each target
• Identify targets that can be added to negative list to reduce cost of Auto campaigns
• Sort by ACOS high to low
• Find the terms where your ACOS is more than your business threshold
• You can also filter on performance metrics
• Identify targets that can boost your manual campaigns to improve overall ACOS
• Sort by ACOS low to high or filter based on performance metrics
• Download the list and add to existing manual campaign or create a new one

Manual Campaign Search Terms

• See the search terms where broad and phrase matches are occurring
• Identify long tail keywords to reduce ACOS
• Sort by CPC or ACOS
• Identify search terms which are not already added to your campaigns
• Add to manual campaign to reduce cost

Column options available -

• Campaigns / Ad groups / Match type
• Metrics like CVR / CTR / CPC / ROAS

Campaign Reports

Discover performance at Campaign / Ad-group level

Why to use

• See the campaigns that you should focus on to reduce ACOS or boost sales
• See the performance of ad groups to identify improvement targets
• Campaigns which are consuming budget but not getting enough sales
• Campaigns with low ROAS
• Campaigns not consuming budget

REPORTS

Top Campaigns

• Identify top campaign performance (sorted by sales)

Campaign Report

• Identify campaigns doing well / not doing well
• Identify campaigns not getting enough impressions or sales but consuming budget

Customizations for columns

• Ad Group
• Break down campaign performance by the ad group
• Add metrics like CVR / CTR / CVC/ ROAS

Ad Product

Discover performance for each Ad Product

Why to use

• See the ad products that you should focus on to reduce ACOS or boost sales
• See the performance of ad products across campaigns to identify improvement targets

REPORTS

Top Ad Products

Ad Products report

• Review product level breakdown of performance
• Review performance of ad product at a campaign level
• Add Campaign from customisation
• Identify Ad products not getting enough budget across campaigns
• Sort by budget
• Identify Ad products consuming budget but not getting enough sales
• Filter by ACOS in performance metrics

Customizations for columns

• Campaign
• Break down performance by the campaigns
• Add metrics like CVR / CTR / CVC/ ROAS

Targeting Report

Discover Targeting performance across campaigns

Why to use

• Identify problem targets across campaigns to reduce bid / add to negative / remove from targets
• Boost performance of targets doing well

REPORTS

Top Targeting's

• Identify top targeting across campaigns and types

Cost and Sales breakdown

• Identify performance by targeting type and see if your strategy is working
• See if you are spending more in one targeting type while getting lesser returns

Keyword Target report

• Identify keywords that can be added to negative list to reduce cost of Auto campaigns
• Sort by ACOS high to low
• Find the terms where your ACOS is more than your business threshold
• You can also filter on performance metrics
• Identify keywords and phrases that can boost your manual campaigns to improve overall ACOS
• Sort by ACOS low to high or filter based on performance metrics
• Download the list and add to existing manual campaign or create a new one

Product Target report

• Identify target products where your ads are showing up in manual campaigns
• Analyse performance on each target
• Identify targets that can be added to negative list to reduce cost of Auto campaigns
• Sort by ACOS high to low
• Find the terms where your ACOS is more than your business threshold
• You can also filter on performance metrics
• Identify targets that can boost your overall ACOS
• Sort by ACOS low to high or filter based on performance metrics
• Download the list and add to existing manual campaign or create a new one

Filters

SellerMate.AI makes it very easy to analyze and filter based on your targets.

You have an option to filter by -

• Campaign
• Applicable for Search Term, Campaign and Targeting Report
• Ad groups
• Applicable for Search Term, Campaign and Targeting Report
• Ad Products
• Applicable for Ad Product report
• Target Products
• Applicable for Targeting report
• Performance metrics
• All reports
• Filter by your target metrics and see the performance

You now have the tools to transform your Amazon advertising strategy with the help of our reporting feature. In no time, you will get the insights into your campaigns that can uncover hidden opportunities and optimize your campaigns for maximum ROI. You could say goodbye to intense spreadsheet analysis for deriving Amazon ad strategies and keep refining your approach to Amazon ads. Don't forget to check out our other guides on Recommendations and Day parting to make the best out of Sellermate.AI platform. And don't forget to subscribe for more tips and tricks to help you succeed on Amazon.