Case StudiesPPC & Advertising

How Bombay Greens Grew Amazon Ad Sales by 57% in 5 Months with SellerMate.AI

Sravanthi Munagapati

Content Writer

08/08/20252 min read51 views
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Learn how Bombay Greens grew their ad orders by 27% and reduced ACoS by 4% by cutting off wasted ad spend and scaling high-performing campaigns.

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About the Company

Bombay Greens is a fast-growing lawn and garden brand in the APAC region, known for its high-quality, eco-friendly products that cater to both hobby gardeners and serious plant enthusiasts. With a strong product-market fit and a loyal customer base, the brand had already established itself as a trusted name in its category. Their next goal was to scale their presence on Amazon and turn advertising into a predictable, high-ROI growth engine.

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The Challenge

By early 2025, Bombay Greens was hitting a performance plateau on Amazon ads. They have a few major challenges when it comes to scalability and profitability.

  • High ACoS (32.41%) was making it harder to scale ad budgets confidently.
  • Significant wasted spend on non-converting search terms
  • Complete manual optimization, which meant slower response times, with performance dips during off-hours.
  • Creative-led campaigns lacked automation, making scaling product launches labor-intensive and inconsistent.

The brand needed a system that could increase ad-attributed revenue, reduce inefficiencies, and build automation-ready campaigns to support ongoing product launches.

That’s when they turned to SellerMate.AI.

The Solution

After onboarding, SellerMate.AI helped Bombay Greens design a hybrid strategy that combined product launch acceleration with automation-powered optimization.

The goal was to scale profitably while cutting wasted ad spend.

Here are the key actions taken by the team.

Structured Launch Campaigns: Built Sponsored Product + Sponsored Brand campaigns supported by strong image creatives and video ads to maximize reach during launches.

Automation Rules: Used SellerMate’s Rule Engine to run daily bid adjustments, negative targeting, and keyword harvesting, cutting manual effort by over 80%.

Dayparting Optimization: Leveraged SellerMate’s heatmaps to identify low-converting hours and apply bid suppression, redirecting budgets to peak conversion windows.

Search Term Control: Added poor performers as negatives and shifted high-converting terms into exact match campaigns for better targeting and ROAS.

Smart Dashboards: Enabled faster insight discovery for scaling-ready ASINs and near real-time performance tracking.

The Result

Within just 5 months, Bombay Greens saw measurable, scalable growth:

  • Their ad revenue grew 57%
  • ACoS improved by 4%, boosting overall profitability
  • Ad orders grew by 27%

SellerMate’s key features, such as automation, dayparting, and Smartboards, enabled Bombay Greens to create a repeatable PPC system as they scaled profitably on Amazon.

Metric | Jan 2025 | May 2025 | Change

Ad Sales | ₹8.36 Lakhs | ₹12.93 Lakhs | ↑ 57%

Ad Orders | 3,040 | 3,900 | ↑ 27%

ACoS | 32.41% | 28.77% | ↓ 4%