What’s New at SellerMate: Q3 2025 Feature Updates
Sravanthi Munagapati
Content Writer
As we head into Q4, our team at SellerMate has rolled out powerful feature updates designed to give you more control, sharper insights, and faster workflows to automate your Amazon ad campaigns.
TL;DR – SellerMate Q3 Highlights
Let's get into them:
1. Campaign Budget Automation
You can now automate campaign budgets with rules that pause, restart, or increase spend at specific times of the day. This ensures your ads run exactly when shoppers are most active — without wasting budget.
Where it is: Smart Automation → Automation Rule → Campaign and Budget
When to use:When you want campaigns to adjust automatically based on Live budget usage or time of day (e.g., 6pm, 7pm).
What this means for you: More control over spend pacing and fewer missed sales due to budget caps.
2. Amazon Business Placement in Bulk Actions
Amazon Business placements are ad locations that specifically target B2B buyers on the marketplace. These placements include Sponsored Products, Sponsored Brands, and Sponsored Display ads across Top of Search, Rest of Search, and Product Pages.
With SellerMate, you can now optimize these Amazon Business placements directly in Bulk Actions, making it easier to manage and scale campaigns tailored to B2B audiences.
Where it is: Bulk Actions → Amazon Business Placements
When to use: When running campaigns aimed at business customers and you want to optimize placements for maximum B2B visibility.
What this means for you: Smarter control over B2B campaigns, faster optimizations, and improved performance when targeting Amazon Business buyers.
3. Negated or Targeted Match Type Column
A new column in Bulk Actions lets you instantly see whether a search term has been targeted or negated, and what match type applies.
Where it is: Bulk Actions
When to use:When reviewing your search terms, you can easily identify whether it is part of Targeting or is already negated.
What this means for you: Cleaner keyword management and less wasted ad spend.
4. Share of Voice (SOV) Report
The new SOV report shows keyword-level share of voice, so you can measure how visible your brand is versus competitors.
Alternatively, you can also track the SOV at date-level as well as product-level ranking too.
Where it is: Live Ads → Share of Voice
When to use: To track visibility on strategic keywords and monitor competitor share.
What this means for you: Clear visibility into how your brand stacks up against competition, and where to increase market share.
5. Tags for Campaigns & Targets
You can now create and manage custom tags across campaigns, targets, search terms, and more, making reporting far more flexible. Tag-wise breakdowns are available in Ad Reports and Smartboards.
Where it is: Ad Reports and SmartBoards
When to use: When you want to group campaigns or keywords by theme, strategy, or product line for clearer insights.What this means for you: Easier organization and faster insights across complex campaign structures.
Pro Tip from SellerMate team:
Building on our Tags system, we developed the BCG Campaign Structure inside SellerMate:
- B = Brand Campaigns
- C = Competitor Campaigns
- G = Generic Campaigns
You can mirror this structure in your SellerMate Smart Boards to get cleaner insights, sharper analysis, and a much clearer view of how each campaign type drives performance.
6. SQP Reports
Inside SellerMate, you’ll find Amazon’s SQP (Search Query Performance) report integrated directly into the platform. From there, you can map keywords to campaigns in just a few clicks. You’ll instantly see whether a keyword is being actively targeted — and if it is, you’ll know exactly under which match type it’s running (broad, phrase, or exact).
You’ll get two views to analyze – Keyword view and ASIN view
Where it is: Retail Reports → SQP
When to use: When analyzing SQP data and assigning high-value keywords to campaigns without leaving the SellerMate console or losing opportunities.
What this means for you: Less time wrangling raw SQP data, more time acting on keyword opportunities.
7. Keyword Tracking in Live Ads
You can now track specific keywords inside Live Ads and monitor both organic and sponsored ad ranks.
Where it is: Live Ads → Keyword Tracking
When to use: When you want to measure the direct impact of PPC on organic visibility.
What this means for you: Clearer understanding of how ads drive rankings, so you know when to scale and when to pull back.
8. Account-Level Rules Settings
We’ve introduced account-level controls for automation rules. You can now bulk edit schedules, lookback periods, and settings across campaigns. This is especially helpful if you’re a large brand or an agency handling multiple clients.
Where it is: Account > Overview
When to use: When you need to adjust multiple automation rules at once instead of updating each manually.
What this means for you: Faster automation management and less repetitive actions.
9. SellerBot for Instant Insights
SellerBot is your new AI-powered companion inside SellerMate. Ask a question, and get campaign insights or performance summaries instantly.
Where it is: Home Dashboard → AI SellerBot or Left Navigation Pane → AI SellerBot
When to use: When you need quick answers without running reports.
What this means for you: Less time digging, more time deciding.
10. SmartBoard Account Overview
SmartBoard now gives you a single report combining Seller Central, Vendor Central, and Ads data.
Where it is: SmartBoard
When to use: When you need a unified view of your entire data in one place.
What this means for you: One source of truth across retail and advertising data.
11. Bulk Update: Base Budget, Bid, and Placement
We’ve rolled out a major upgrade to Bulk Actions: you can now update Base Budget, Bid, and Placement across multiple campaigns or targets in one step.
This means faster changes, less manual work, and consistent settings across your account.
The updates act as Global Base Values — your master reference point for all campaign rules and automations. Even with Dayparting rules running, these base settings ensure everything stays aligned.
Where it is: Campaigns → Bulk Actions
When to use: When you need to adjust core campaign settings (budgets, bids, or placements) across multiple campaigns at once, especially before applying automation or dayparting rules.
What this means for you: Save hours on repetitive edits, keep your campaigns consistent, and make automation smarter by ensuring it always references accurate base values.